Interview: Technology and Ethics in Real Estate

Our friend Dave Jones (Co-Owner and Manager at Windermere Abode in Tacoma, Washington) has been producing videos and a podcast called insideABODE for the last two years and asked our very own Managing Broker and Chief Technology Officer join him and talk real estate shop about Technology, Racism, Pandemic Response, and of course - Zillow.

Watch on Instagram | Listen on Spotify + Apple or Anchor

In this special edition of AbodeLive!, Dave chats with Greg Fischer, CTO of West + Main Homes. West + Main Homes is based out of Denver, Colorado, and has expanded to four offices in short time in Colorado.

- Background behind West + Main Homes and Greg’s role at the company
- Passion about reducing technology in front of agents to regain focus
- Mastering core tools like searching for homes, showings, and contracts
- Putting broker operators in product roadmap conversations for software
- Addressing systemic racism in the real estate industry over the long term
- Safely showing homes and critiquing the regulation and rollout for business
- Top 5 things we’re both on right now and quick hot take on the latest from Zillow

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Additional Reading

- It's Time We Pull Back the Racist Curtain in Real Estate | 3 Actionable Steps We Can Take

Dave wrote an incredible article on LinkedIn back in June that we hope everyone gets to read.

insideABODE by Winderemere Abode

insideABODE is a podcast that gives you an unfiltered, honest, inside look at the Real Estate industry like you've never heard before. Windermere Abode is a boutique real estate brokerage located in Old Town Tacoma. We are changing—and elevating—real estate in this community. Windermere Abode intentionally maintains a small team of amazing agents, to focus time and energy focused on creating the best experience possible for buyers and sellers.

Sweat the Details: Nest Realty Interview with Greg

Our friends at Nest Realty (an independent real estate brokerage in the Southeast) have been recording a podcast called Sweat the Details this year and recently asked our very own Managing Broker and Chief Technology Officer to join them and talk shop about the latest trends in the industry and how we approach work life at West + Main Homes.

We appreciate the opportunity to share our insights with colleagues across the country and thank the Nest Realty team for their collaboration and support through the years.

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Tech, Relationships, Sharing and Showing Up
26 minutes

Greg Fischer, Chief Technology Office at West + Main Homes in Colorado joined us and we had a great discussion ranging from tech to relationships, the role of the realtor, and community, and he gave one our favorite “what detail do you sweat” answers we’ve had so far.

- The role of technology in real estate in 2020

- Community and relationship marketing and tech

- Overrated and underrated tech

- What tech we’d like to see in real estate

- Collecting and sharing data to benefit Realtors, clients, and the consumers

- That time when we had access to lockbox data

- Grubhub’s use of data

- Indie brokerages and big box brokerages

- Building and facilitating culture

- Showing up

- Being selective in who you hire, and having standards

- Indie brokerages in the next five years; the need for access to capital

- How do you come up with new ideas?

- What detail do you sweat?

Sweat the Details by Nest Realty

On Sweat The Details by Nest Realty, Jonathan Kauffmann, Keith Davis and Jim Duncan of Nest Realty sit down with experts and industry leaders to discuss the details - from design and data to branding and technology - that are influencing real estate and today’s agents. It's inside baseball for the real estate brokerage industry.