Just yesterday, it felt like everyone was offering a new and better way to do real estate without the help of an agent. Sell your home yourself. Self-tour listings. Buy your home from a corporation. Sell your home to a corporation. Today we’re unlocking the best of both worlds.
The most popular trend of the last decade was selling a home on the private market to iBuyers for instant cash. No showings or repairs or hassle. And while convenience and speed have proven to be popular touchpoints, what if they were realized on the public markets instead?
What if you could skip the showings, but realize your upside from making sought-after improvements that command top dollar by listing the home all after buying the next one?
Today we’re proud to announce that West + Main Homes is partnering exclusively with Knock to expand the Knock Home Swap™ program to Denver and turn this dream into a reality. Effective immediately, our agents are a small dedicated group who can offer this in Colorado.
Solving a complicated problem
One of the most challenging negotiations in the traditional real estate market is purchasing the next home when the sale of the current home is a necessary condition for closing. It’s what causes the most stress about the process - because it's the most common scenario.
It’s not only stressful for our client; it creates a wave of uncertainty for other parties in related transactions, including anyone who is daisy-chained in contingencies further down the line.
Most infuriating about the whole thing is the illiquidity of the equity in the existing home. After years of refreshing their Zestimate online every day to see their appreciation - homeowners are disappointed to find that getting access to those funds is nearly impossible without a sale first.
What if instead of waiting to buy until selling, it made more sense waiting to sell until buying?
With a home swap, clients turn equity into an advantage and flip this conundrum on its head.
A partner who compliments our strengths
With the expertise of West + Main real estate agents powered by Knock - clients can now win competitive offer situations for their next home and get the most money for the current one.
Not only will Knock issue a fully-underwritten mortgage pre-approval for buying the next house, it’s issued without the unattractive contingency of having to sell the existing home first.
In order to help our clients get the highest and best terms for their existing home later, Knock will lend up to $25,000 for home improvements and six months of payments interest-free.
This allows agents to write more attractive purchase offers for the next home, and it opens a window to put together the most effective marketing plan for selling the existing home (after making improvements and becoming vacant when it’s easier to advertise and show).
After evaluating dozens of partners for an initiative like this, we couldn’t be more excited to launch this endeavor with Knock officially. The best collaborations work towards a common goal by leaning in on our strengths to close the gap on an opportunity that didn’t exist alone.
Better together
We’re continuing to expand partnerships with forward-thinking companies who work closely with the brokerage community to solve the hardest problems facing consumers in the real estate market and deliver experiences that excite and delight the community along the way:
Guest House: Staging a Home Furnishing Pop-Up Shop in an Active Listing
The Conscious Merchant: Retail Partnership in our Louisville Main St. Office
By Appointment Only: Collaborative Art Show Gallery in our Denver RiNo Office
We can’t wait to show you what’s next!
